Adi’s passion for advertising began in animation and VFX, where he worked across more than 250 productions spanning games, commercials and feature films. He later transitioned into live-action directing, bringing with him a deep technical foundation and a sharp visual sensibility.
With 20 years of experience as a director, Adi seamlessly blends his love for automotive storytelling with human narratives, integrating the latest CGI techniques to elevate each project.
What sets him apart is his strategic approach, grounded in a deep understanding of the brand, its audience and its positioning, resulting in visually striking work with a clear, targeted sensibility.
